Elevator Speeches & Lawyers

business development

What is an elevator speech and why do you need one as a lawyer? Never mind why it’s called an elevator speech, just remember two things: It is a short, memorable description of what you do and for whom. It is a marketing tool. You need to have it ready for any...

Marketing 101 For Lawyers Without a Marketing Plan

business development

Here are marketing basics I discussed with a group of 12 mediators-in-training today. The group was a mix of lawyers, educators, accountants, business people and others, all of whom had loosely formed ideas about how they want to use their mediator skills. Our time...

Effective Use of Social Media by Lawyers

business development

Here is a link to Cherie Curry’s article in the Detroit Legal News today on lawyers’ use of social media. It includes a bit of advice and some common sense reminders, including a few comments from me and lawyers I know. Detroit Legal News...

Business Development for Lawyers: Why Pick a Niche?

business development

Many of my lawyer clients are either working on identifying and selecting a niche practice or really developing and capitalizing on the one or two specialties and related target markets that already form a part of their legal practice. Some of the broad legal areas in...

"Resisting The Urge": Today’s Real Life Lesson in Networking

business development, career management, practice & time management

>On December 18th I posted a challenge to resist your last minute urge to skip an event you had planned to attend. I adhered to this challenge again today and am glad I did. Late this afternoon I almost didn’t go to a get-together of the local new lawyers &...