“Hi Elizabeth. I saw you at the women lawyers annual meeting today and I didn’t get a chance to speak to you. I actually met you three years ago at the annual meeting. I’ve been thinking for some months that I should get some help with business development. Seeing you today I had an epiphany and realized I want to hire you. Can we meet next week?”
Wouldn’t we all like more unexpected new client calls like this one for our services? The truth is when we consistently use a few key strategies to reach our market, and we accept that we are planting seeds, we do get more calls out of the blue. Sometimes it does take three years or more for a seed to flower into business, but sometimes it is only a matter of days, weeks or months.
What couple of key strategies will you focus on to become known, liked and trusted by your target market? How will you increase your visibility and enhance your credibility with your target market? Choose just a few strategies and use them over and over. Consistency and persistence are the keys.
Business development is a marathon, not a sprint. Be smart about it, get focused and start now. Your phone will ring more.
If you want to start making changes in your business development efforts for your law practice, please contact me.