The Lawyer Aha Marketing Moment

business development

“I didn’t know you do that.” That’s what one of my clients heard at a recent lunch with a corporate client. It was one of several lunches I’ve been encouraging her to schedule. He already sends me the legal work he needs done, she had...

Distinguish Yourself – Lawyers Who Get to the Point

business development, career management

Sometimes my days have a theme. Yesterday’s theme: Get to the point. Be Direct. Last night a lawyer friend told us a recent story about filing a motion for summary disposition after he was hired to replace a well known insurance defense firm. As soon as he was...

Revisit, Start Crushing, or Write Your 2019 Business Development Plan!

business development

Happy Summer Solstice, lawyers!  On this longest day of the year, take a few minutes to blow the dust off the one page business development plan you wrote in January for your law practice.  Perhaps you made notes with good intentions in December or, better yet, you...

Your LinkedIn Profile: Is That You Speaking?

business development, career management

Does your LinkedIn profile actually sound like you?  Or does it sound like how you think a lawyer should sound?  Perhaps you skipped the “Summary” section completely because you don’t know what to write other than something dry and stiff. I’ve...

Lawyers Shy About Self Promotion — Try a Speedometer

business development

The assertions keep coming:  I don’t want to be braggy.  I hate talking about myself.  I’m not comfortable blowing my own horn.  I don’t want to be one of those people…you know what I’m talking about.  I can’t stand those guys...