business development
An ah-ha moment. These moments of clarity and wisdom produce action. Several lawyers I know have actually had exactly the same ah-ha moment. Because of some random, unsolicited comment, they suddenly realize that people they thought know what they do as a...
business development
Building Buzz About Your Legal Services: Assess yourself and the competition. Is any other lawyer known as the “go to lawyer” for your same target market? How can you become known as the “go to lawyer” for that market? Who and what will help...
business development
Build a buzz and you will build a bigger book of business. And, no, I am not just referring to building a bigger medical marijuana defense practice. Being an excellent lawyer is not enough to build a book of business if no one knows what you do and for whom. Help...
business development
Until I facilitated and spoke about branding at two different lawyer events last week, I wasn’t convinced the word “brand” was a relevant concept for lawyers. I didn’t even think it worked very well for law firms. While the word reputation...
