Public Speaking Tips: Presenting Awards

business development, career management

In the last several months I’ve seen numerous lawyers present awards at various events. Simply put, we can all improve. For some people, improvement starts with these basic do’s and don’ts. How to Present an Award: Do prepare by researching the award...

Elevator Speeches & Lawyers

business development

What is an elevator speech and why do you need one as a lawyer? Never mind why it’s called an elevator speech, just remember two things: It is a short, memorable description of what you do and for whom. It is a marketing tool. You need to have it ready for any...

Marketing 101 For Lawyers Without a Marketing Plan

business development

Here are marketing basics I discussed with a group of 12 mediators-in-training today. The group was a mix of lawyers, educators, accountants, business people and others, all of whom had loosely formed ideas about how they want to use their mediator skills. Our time...

Effective Use of Social Media by Lawyers

business development

Here is a link to Cherie Curry’s article in the Detroit Legal News today on lawyers’ use of social media. It includes a bit of advice and some common sense reminders, including a few comments from me and lawyers I know. Detroit Legal News...

Business Development for Lawyers: Why Pick a Niche?

business development

Many of my lawyer clients are either working on identifying and selecting a niche practice or really developing and capitalizing on the one or two specialties and related target markets that already form a part of their legal practice. Some of the broad legal areas in...

Career Advice For Lawyers From LeBron James

business development, career management

Hate it or love it, it seems that NBA superstar LeBron James’ decision yesterday to leave the Cavaliers and join the Miami Heat boils down to positioning himself to win NBA championships. He knows what he wants to achieve in his career and he knows he needs help...