Happy Summer Solstice, lawyers! On this longest day of the year, take a few minutes to blow the dust off the one page business development plan you wrote in January for your law practice. Perhaps you made notes with good intentions in December or, better yet, you have a legal marketing plan to which you regularly refer. Compare how you are doing with what you said you would do. Are you crushing your plan, taking your action steps on a consistent basis? Have you simplified your strategies and actions to a few repeatable ways to reach and stay in touch with your target market? How are you doing with building and enhancing relationships with your target market, including referral sources? Now is an excellent time to figure out where you shine and where you can step it up. You have six months left to make the most of this year!
If you don’t have a plan and you don’t know where to start, listen to this free ABA webinar, Getting Your Marketing Plan Together For 2019. It aired last January. In it, Marianne Trost and I discuss how to create a plan that works for you, no matter where you are in your legal career. If you would like a copy of the one page plan template we walk through, and/or help creating or actually implementing a business development plan for your law practice, please feel free to contact me. And as we all know, implementation is essential!