Build a buzz and you will build a bigger book of business.  And, no, I am not just referring to building a bigger medical marijuana defense practice.  Being an excellent lawyer is not enough to build a book of business if no one knows what you do and for whom.  Help other people realize and remember what you do by building a buzz.  Assuming you have already identified your target market, you can start with this outline.

  1. What do you want build a buzz about – – what is the message you want people to receive?
  2. What are the key bits of buzz?
  3. Who & what will help build the buzz?
  4. When will you start?
  5. How will you sustain it?

Next time, examples of building a buzz about your legal services.