Build a buzz and you will build a bigger book of business. And, no, I am not just referring to building a bigger medical marijuana defense practice. Being an excellent lawyer is not enough to build a book of business if no one knows what you do and for whom. Help other people realize and remember what you do by building a buzz. Assuming you have already identified your target market, you can start with this outline.
- What do you want build a buzz about – – what is the message you want people to receive?
- What are the key bits of buzz?
- Who & what will help build the buzz?
- When will you start?
- How will you sustain it?
Next time, examples of building a buzz about your legal services.