The Lawyer Aha Marketing Moment

business development

“I didn’t know you do that.” That’s what one of my clients heard at a recent lunch with a corporate client. It was one of several lunches I’ve been encouraging her to schedule. He already sends me the legal work he needs done, she had...

Lawyers, Ditch the Word “Networking”

business development, career management, job searching

If You Hate “Networking” Stop Using That Word If you hate networking, don’t go to a legal “networking event”.  Don’t force yourself to schedule a “networking coffee”.  Don’t ask a partner to lunch to network with her. Don’t network to...

Career Related Decision Making: Core Values Exercise & Your Values Lens

career management, job searching

Yesterday I spoke with a class of University of Michigan law students about a myriad of topics including making career related decisions.  One useful tool for that decision making process is what many of my lawyer clients call their “value lens”.  The feedback from...

Cover Letters for Lawyers: Get the Nod with Bullet Points

job searching

The purpose of a cover letter is to position yourself such that before the hiring manager, law firm partner, or recruiter even turns to your resume, they feel they want to talk with you. Realistically, you only have a few seconds to get that person’s attention....

Of Year-End Self-Promotion Documents & Meetings: Evaluations, Shareholder & Compensation Memos, Marketing Plans…

career management

It’s that time of year. If you are like many lawyers, your firm or employer has asked for, or given you an opportunity to submit, a year-end or new year type document. Year-end written Self-Evaluation or Performance Review (private practice and in-house)Memo to...